PDC Europe, which developed this new sleeve material and calls it “Skin Evolution,” says it’s a stretch sleeve technology that uses no heat. The material is a rubber of some sort, it’s embossed, and it’s supplied to the end-user pre-formed. A specialized semi-automatic applicator developed by PDC is used to stretch the sleeve over the bottle. PDC says its novel decorating concept is aimed at high-end applications but not limited to glass bottles of champagne. Health and beauty and cosmetics applications, says PDC, are also targeted.
Sexy crocodile skin label
See it at Pack Expo Booth #2811. Draped in what the luxurylaunches.com blog calls a “sexy red crocodile skin,” the limited edition Bodyguard Champagne Brut from Piper-Heidsieck was rolled out this month at select travel retail outlets.
Sep 22nd, 2011