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Bars of gelato given a handmade, boutique feel

Design agency Substance was tasked with crafting the brand for Bar Gelato, a new gelato-on-a-stick creation from Geleteria Naia.

Pw 29944 Gelato

Starting with the brand messaging, Substance says they determined what the feel of the brand would be and the primary messaging. Once that was established, they brought in hand-drawing expert Mette Hornung Rankin from the Bureau of Betterment to help craft the visual identity. Beyond helping Substance with the logo, Rankin also helped create the visual language through fonts and colors to be implemented in packaging, the Web site, and display materials.

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