Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.

Pw 1944 Si Roberts

The new label brings back the symbol of quality from Quality Chekd, a red check mark inside a blue-colored letter Q. That symbol signifies Roberts Dairy Foods as a Quality Chekd dairy. Quality Chekd uses an independent laboratory to test Roberts Dairy Food products monthly. The products undergo bacterial and chemical product testing, in addition to certification of the milk containers, to assure top-quality freshness and flavor.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce