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Anniversary bottles enable Redhook fans to partake, reminisce

Craft beers are hot with consumers, but even they can’t rest on their laurels. At some point, the longstanding among these upstart brews move toward status as mature brands, and they have to reinvent themselves.

Pw 2103 Redhook

Redhook Brewery, Woodinville, WA, has reached this point in celebrating its 30th year, and the company is acknowledging the milestone with a rebranding effort for its Redhook brand, including new packaging.

“There seems to be a movement within the craft beer community where a lot of breweries are trying to ‘out-craft’ each other,” says Robert Rentsch, brand manager at the Redhook Brewery. “Redhook isn’t about that. Of course, we’re brewing great beer, but we’re just as interested in having a great time. We think our new look reflects our personality well.”

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