“The early payoff has been great,” says Pat Moertl, Miller Lite brand director. “The sales trend for Miller Lite 12-oz bottles has improved five percentage points since we launched the Vortex Bottle. Retailers see how it differentiates Miller Lite from the competition, and consumers have been attracted to the bottle’s unique design, surprised to see something different in a glass beer bottle.”
The 12-oz Vortex bottle, manufactured using proprietary embossing technology from Owens-Illinois, features specially designed grooves on the inside of the bottle’s neck.
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