“Creating a buzz and distinguishing your [brand] from the crowd are the top priorities for any consumer products company,” notes Mike Owens, A-B’s vice president of sales and marketing. “The aluminum bottle has definitely hit the mark for us. We knew people would love the aluminum bottle because it is cool and different.” Owens reports that the package is generating increased interest in the beer category as a whole. All bottles are produced by Exal USA, with metal crown closures from Crown Holdings.
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