According to Lindsay Martinez, marketing manager at Boskovich, the packs are reaching store shelves in select markets nationwide. Launch was about a year ago.
A key benefit to this new packaging approach, says Martinez, is that Boskovich no longer requires ice in its shipments. So distribution costs are reduced and the mess that comes with melting ice is eliminated.
“Retailers also like knowing that there’s less handling and less chance for contamination of any kind,” adds Martinez.
Other benefits include the branding opportunity that the package presents to the produce marketer and the consumer convenience that comes with a zipper reclosure feature.
Martinez acknowledges the bags carry an increase in cost, but she’s reluctant to quantify it. Nor does she identify the bag supplier or the specs of the bag material, other than to say that the bags are printed flexo in five colors and that the material has a controlled permeation rate that lets the onions respire, thus extending shelf life.
