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It's all gravy for new IAMS line

Cincinnati, OH-based Procter & Gamble has created a new pet food category with the introduction of IAMS HomeStyle Gravy for Dogs. Designed to be served with dry dog foods, the gravies add flavor and a moist texture.

Pw 11401 We Iams

The gravies are filled into 14-oz and 20-oz multi-layer polypropylene bottles supplied by TricorBraun.

Bottles are topped with PP snap-top dispensing closures supplied by Seaquist Closures. The use of full-body shrink-sleeve labels enhances bottle appearance and tamper evidence and eliminates need to maintain inventories of pre-decorated bottles for the multi-flavor gravy line. American Fuji Seal supplies the shrink labels and sleeve-labeling equipment.

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