Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Packs display Oriental beauty

“Beauty Voltage” from Shiseido Co. Ltd., Tokyo, Japan, is generating an on-shelf buzz.

Pw 12745 Shiseido

The premium line of bottled, tubed or jarred skin-care products uses a red-to-gold color-changing effect for a unique look.

The effect is achieved using BASF’s Variocrom® Magic Red K 4411 Color Variable Pigment™. The inorganic, flake-like pigments display varying shades of color, depending on the viewing angle. The printed polypropylene or polyethylene terephthalate containers are blow-molded using the Variocrom powdered pigment, which is composed of coated aluminum flakes.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report