Converting data into dollars (sidebar)

Methodology

This Web-based survey, which drew 217 qualified responses, was conducted on Packworld.com in July 2003. Only responses from packaging end users were tabulated; supplier responses were discarded. Chief industries represented included food, medical/pharmaceutical, nonfood consumer products, beverages, and industrial products. Respondents were most likely to work in production or plant management, though a mix of others responded. The survey represented an even mix of small, medium, and large companies across the U.S., plus a few from overseas.

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