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Thirst for convenience' helps drive flexibles

FPA projects 2003 shipments to grow at a 4.2% rate to $20.8 billion, despite a ‘turbulent, outlandish, and unpredictable’ 2002.

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Accounting scandals, a tightening energy market, rising resin prices, and talk of war in Iraq all helped characterize 2002 as “turbulent, outlandish, and unpredictable,” says the Executive Summary in State of the Industry Report 2003 from the Flexible Packaging Assn. That’s the bad news.

The good news is that FPA projects 2003 flexible shipments to grow 4.2% this year to $20.8 billion. Factors contributing to the growth are similar to those cited in last year’s FPA report (see

packworld.com/go/c080). On the materials side, those factors include more use of rollstock in multiweb combinations (excluding paper/paper) and plastic bags. Trends driving the growth of flexibles include “changing demographics, new product introductions, and a consumer thirst for convenience.”

Citing The Food Institute’s research, FPA projects that population growth in the United States will rise by two to three million people per year between now and the year 2020. As a result, the forecast says, “Consumers will continue to demand new food products, more convenience, more nutritional foods, and packaging to help deliver a fresher, safer food system.”

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