New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Ty Nant makes another packaging splash

This summer, Ty Nant Spring Water turned to Rexam plc to produce its latest bottles, a 375- and a 750-mL glass bottle, for its new upscale Tau brand.

Pw 14283 Taustill

Earlier, the Bethania, Wales-based bottler won accolades for its cobalt-blue glass bottle, and for an unusually shaped PET bottle. "We felt that most of the available clear-glass bottled waters were very traditional, old-fashioned designs," says David Relph, general manager of sales and marketing at Ty Nant. "An opportunity therefore existed for a new and more modern approach."

The new brand name Tau comes from an ancient Welsh word meaning "to be silent," so the bottler wanted understated clean lines decorated with minimalist black and white. The new bottles are produced at Rexam’s Barnsley factory with decorating screen-printed in two colors by Rexam using ceramic, lead-free inks for a modern look and feel, but with excellent durability and resistance to scuffing. Bottles are finished with a secondary TE capsule normally associated with wine bottles.

The water is available in both still and sparkling varieties, and distribution has begun to select on-premise outlets, along with retailers like Harrod’s and Selfridge’s. "We’ve had an excellent reaction to the new Tau launch, confirming our view that the minimalist design more than fulfills the need for a contemporary, understated, and truly stylish package," Relph added.

How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub