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NACD's Best of Show winner clears clogs

While the late Bernard Seid spent much of his professional life in Cleveland, the award bearing his name is taking up more than temporary residence in the Cincinnati area.

Pw 14623 Nac Drotorooter

That’s because Changing Paradigms of West Chester, OH, is the winner for the second straight year of the Bernard Seid Best of Show award in the annual competition of the National Assn. of Container Distributors (www.nacd.com).

This year, the award was shared by Kaufman Container Co. (www.kaufmancontainer.com), the distributor that worked with Changing Paradigms on distinctive handled bottles for Roto-Rooter (above), plus a revised cylindrical bottle for the brand’s squeezable root killer. What makes the high-density polyethylene Roto-Rooter bottle so distinctive is the handle and neck. Together, they take the shape of a plumbing trap pipe—exactly where the clog remover is likely to be needed.

Changing Paradigms, the marketing/packaging entity behind the Roto-Rooter products, came up with the unusual bottle concept. Silgan Plastics (www.silganplastics.com) makes the containers. “We worked closely with them and with Silgan to create the design for the custom molds,” says Jeff Gross of Kaufman. “The bottle was a team effort.” Also pitching in on the design side were One80 Design (www.one80design.com) and Ionic Communications Group (www.ioniccommunications.com).

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