New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Pouch brings spa experience home

Launched in the fourth quarter of 2002, göt 2b spa facial scrub is now making its way to drug stores and mass merchandisers nationwide. Rather than using a plastic bottle, the predictable packaging format for most cosmetics and beauty aids, Advanced Research Laboratories selected a spouted, reclosable, stand-up pouch.

Pw 14627 Advanced Research Labs

“We wanted the package to be unique, upscale, resealable, portable, and easily handled by the consumer,” says Robert Luke, vice president of marketing at the Costa Mesa, CA, firm. “That’s what this pouch gives us. What’s more, it stands up for display purposes, but it also lies flat in a cosmetics bag.”

Specialty Films & Associates makes the pouches on pouch-making equipment from Totani, represented in North America by Amplas. It then applies the spouts on a second Totani system. SF&A also makes the three-layer adhesive lamination from which the pouch is formed. It consists of 48-ga polyester/48-ga metallized polyester/a “special blend” of linear low-density polyethylene. The clear polyester is reverse printed on a gravure press in three colors.

Pouches are filled through the spout by a contract packager. The 6-oz facial scrub sells for about $7.99.

When asked about the cost of the pouch, Luke says it’s practically a wash compared to plastic bottles he evaluated. The advantages that come with the pouch, he adds, make a slight upcharge well worthwhile. —PR

How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
Read More
How AI is reshaping CPG manufacturing operations
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?