
The spring water, packaged in a PET bottle decorated with a full-body shrink-sleeve label, is marketed for young children. Stretch/blow-molded by Constar (Philadelphia, PA), the bottle’s sleeve is supplied and designed by SleeveCo (Dawsonville, GA). To achieve a kid-friendly design, the 2-mil sleeve, gravure-printed in five colors, features a soccer ball and net. The bottle, which is topped with a push/pull sports closure, was originally launched in 24-bottle multipacks. However, in response to customer demand, it will soon be offered in smaller packs as well as single-serve packages.