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Skippy squeezes into new packs

Unilever Bestfoods’ well-known Skippy brand could redefine the peanut butter category with two stunning new flexible packages.

Pw 14763 Skippy1

One for kids is called Squeeze Stix, in what appears to be a four-side-sealed tube with tear notches at one end that allow consumers to squeeze out the peanut butter spread. Packaging World spotted two varieties of the peanut butter snack: creamy and creamy peanut and chocolate. Each variety is sold in a colorful folding carton that holds six of the 0.9-oz (25-g) portable tubes. Each tube includes an ink-jet-coded “best by” date. The packs are said to be produced on existing equipment at a Unilever plant in Georgia. The products are currently in test at three regional locations in the United States.

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