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'Tis the season for apple gum pack

Just in time for the fall season is Amurol Confections’ Caramel Apple Bubble Gum, packaged in a reusable apple-shaped polypropylene cup and a removable acrylonitrile-butadiene-styrene lid. A polyvinyl chloride heat-shrink label conforms to the shape of the container, delivering graphics via a modified flexo press.

Pw 16800 Ons Apple

Laura Hess, marketing assistant at Yorkville, IL-based Amurol Confections, tells Packaging World that the seasonal item is marketed for Back-to-School, Halloween, Thanksgiving, and Christmas occasions.

The brown PP cup and red ABS lid are supplied by The Marketing Store Worldwide (Westmont, IL). “We chose ABS for the lid because it can be directly painted onto without being primed, which was needed to decorate the stem in light brown,” says Hess.

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