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Spalding pumps up b-ball packaging

Packaging for the new “Spalding NBA Infusion” basketball with built-in “Micro Pump” has a lot on the ball. Not only does the box use holography, a thermoform inside the top of the box highlights and protects the pump in its extended state.

The box is converted from an 80-ga holographic biaxially oriented polypropylene/12-pt SBS substrate.
The box is converted from an 80-ga holographic biaxially oriented polypropylene/12-pt SBS substrate.

“We took quantum leaps with this packaging,” exhorts Alan Byrne, senior packaging specialist, Spalding Sports Worldwide, Chicopee, MA. Byrne says one-of-a-kind packaging highlights the distinctive ball and pump.

The box is converted by Inland Paperboard and Packaging (Indianapolis, IN), which receives an 80-ga holographic biaxially oriented polypropylene/12-pt SBS substrate from Hazen Paper (Holyoke, MA). Hazen receives the BOPP already metallized and embossed with the holographic imagery. Inland offset-prints the BOPP/SBS in nine colors plus overlacquer, and then laminates it to single-face E-flute corrugated. As usual with Spalding, graphics were handled by Colangelo Synergy Marketing (Darien, CT).

Tight thermoform tolerences

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