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Packs switch to shrink film

Avalon Beverage Co., Glen Allen, VA, is packaging Avalon® Natural Spring Water multipacks in flexo-printed LDPE shrink film supplied by Sonoco Flexible Packaging.

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Avalon says that switching from open cartons to a shrink-wrap helps eliminate random sampling and broken six-packs.

Avalon’s proprietary, shaped bottles, which are topped with a sports cap, are shrink-wrapped in eight-color, flexo-printed low-density polyethylene film supplied by Sonoco (Hartsville, SC). According to Avalon, the new bold blue, red and white shrink film adorned with a maple leaf logo makes the product stand out on the beverage aisle.

The six-packs of 500-mL and 1-L bottles were introduced in October 2000 and are available at supermarkets and club stores throughout the United States and Canada.

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