The McKinney, Tex.-based honey producer is using a Glenroy premade pouch. Full material specs are not available, but it’s a clear, high-barrier, four-layer structure. The outside layer has graphics that are reverse-printed printed on a flexo press. An Aptar injection-molded polypropylene cap completes the package.
“As the branded leader of honey in the U.S., it’s our role to bring innovation to the honey shelf and kitchens across the country – whether that’s in taste, purity, testing, or packaging,” says Nathan Sheets, Founder and CEO of Nature Nate’s. “Our new 16-ounce pouches are unique to the market and allow our customers to enjoy our honey with every easy squeeze yet still trust that every drop is as simple and pure as it is straight from the hive.”
The firm continues to fill its 48-, 40-, 32-, 16-, and 12-oz PET bottles. The pouch format, Sheets reiterates, is all about differentiation. He also appreciates the sustainability points inherent in a flexible packaging format. “As you can imagine, in the honey business, bees are paramount, so we look for every opportunity to conserve resources and be environmentally responsible,” says Sheets. “This container has 60% less plastic than a 16-oz PET bottle and will use 70% less water and emit about 50% less CO2. On top of all that it’s so easy to store. And in E-commerce it’s easy to ship, whereas rigid plastic bottles tend to get damaged more often than we’d like.”
Available for now only via E-commerce channels, the 16-oz pouch, filled by a contract packager, sells for $7.99.
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|See what Unilever is doing on the sustainable packaging front.|