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Justin’s new snack pouch contains 25% PCR plastic

Flexible package for new nut butter-covered nuts from Justin’s is one of the first commercial pouches to use such a high proportion of PCR plastic.

Justin’s new snack pack contains 40% PCR PE in the sealant layer, making it 25% of the package overall.
Justin’s new snack pack contains 40% PCR PE in the sealant layer, making it 25% of the package overall.

Justin’s, maker of naturally delicious, high-quality nut butter and organic nut butter cups, is pioneering a new area with their latest snack innovation. In May 2019, the company became one of the first to use a high-barrier multilayer pouch constructed with 40% post-consumer recycled polyethylene in the sealant layer, making it 25% of the package overall. The pouch was developed for the company’s new line of Organic Nut Butter Covered Nuts in two varieties.

According to Justin Gold, Founder of Justin’s, the company is continuously exploring ways to improve the sustainability of its packaging. “We are driven to expand the use of sustainable packaging within our portfolio by our mission, which is focused on finding ways to contribute to our world in a positive and meaningful way,” he explains.

Justin’s began working with film converter ProAmpac at the end of July 2018 on the film, which the supplier was in the process of developing at the time. For the finished pouch, Justin’s had several aesthetic and functional requirements, including that the pack ensure food safety and quality control, meet FDA regulations, and keep ease of transport and storage in mind. Justin’s also needed the film to meet its color and image standards, created to best reflect the product and brand on shelf and ensure an aesthetic fit with the other packaging in its portfolio.

Says ProAmpac Product Development Manager Amir Saffar, “Our goal was to produce a direct food-contact laminated pouch employing FDA-compliant post-consumer recycled sealant film. We knew from experience that PCR film itself would present challenges.”

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