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Digital Printing with a Tour de France Theme

Boulder, CO-based Skratch Labs, the maker of clean and simple sports nutrition products for endurance athletes, is breaking away from its traditional packaging with a special edition packaging design to show support for the EF Pro Cycling team competing in the Tour de France.

Unique and varied package designs made possible by digital printing.
Unique and varied package designs made possible by digital printing.

A limited-edition lemon & lime Sports Hydration Mix salutes the team jersey, each in a unique designgenerated with HP Mosaic print technology.

The all-digital flexible packaging print provider ePac Flexible Packaging printed the resealable pouches using the HP Indigo 20000 Digital Press and HP SmartStream Mosaic automated variable design software.

“ePac has been a great packaging partner for the past two years,” says Elliott Freeman, Vice President of Marketing at Skratch Labs. “They came to us with an opportunity to do a short-run packaging design using an HP technology that gives each package its own unique twist on our design. We jumped at the chance to highlight one of our key partners—EF Pro Cycling team—and their breakthrough jersey design for a limited-edition packaging run. The whole thing came together from idea to reality in three months, just in time for the Tour de France. Cycling fans are going crazy for it.”

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