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‘Ugly sweater’ chip bags bring in $1.5 million in sales

Pasta chip maker joins with Tipsy Elves holiday sweater company to coordinate graphics for their packaging with a complementary custom ‘ugly’ holiday sweater—with very profitable results.

The pasta chip packaging matches an ugly holiday sweater from Tipsy Elves.
The pasta chip packaging matches an ugly holiday sweater from Tipsy Elves.

Pasta-chip snack company Vintage Italia is inviting consumers to get “chip-faced,” with its new line of Pasta Bow-Ties snacks with Christmas-themed packaging. Collaborating with Tipsy Elves, a company known for its fun, outrageous holiday sweaters, Vintage Italia adorned the packaging for each of the four Bow-Ties flavors with an “ugly sweater” graphic.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
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Is your palletizing solution leaving money on the floor?