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‘Ugly sweater’ chip bags bring in $1.5 million in sales

Pasta chip maker joins with Tipsy Elves holiday sweater company to coordinate graphics for their packaging with a complementary custom ‘ugly’ holiday sweater—with very profitable results.

The pasta chip packaging matches an ugly holiday sweater from Tipsy Elves.
The pasta chip packaging matches an ugly holiday sweater from Tipsy Elves.

Pasta-chip snack company Vintage Italia is inviting consumers to get “chip-faced,” with its new line of Pasta Bow-Ties snacks with Christmas-themed packaging. Collaborating with Tipsy Elves, a company known for its fun, outrageous holiday sweaters, Vintage Italia adorned the packaging for each of the four Bow-Ties flavors with an “ugly sweater” graphic.

Each bag features a different holiday character: Santa for the Meatball Parm variety, an elf for Creamy Ranch, a snowman for Smooth Cheddar, and a reindeer for the Honey Butter flavor. All characters are adorned with a pasta-chip bow tie.

Meanwhile, Tipsy Elves took the four characters and incorporated them into one, ugly holiday sweater, available on its website for $46.95.

Says Vintage Italia, “The idea behind the ‘ugly sweater packaging’ is to win the holidays with snacks that match your sweater—perfect for parties, office festivities, or family get-togethers.”

The partnership began in the 2017 holiday season, and so far, the ugly sweater packaging has done more than $1.5 million in sales. The snacks are available on the Vintage Italia website and in grocery stores nationwide. A 12-pack is $47.88.

View a fun ad for the snack/sweater project here.

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