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Plaid label design introduces Mad Ballr in adult beverages

If any category provides a stellar opportunity to study the importance of packaging in consumer goods, it may well be progressive adult beverages. The competition has become fierce, and success requires not only the right product but also the right package.

Pw 2104 Mad Ballr

Don Deubler conducted a category audit and talked with consumers, uncovering an unmeet need for a new product segment: elevated-alcohol malt beverages. His Chicago-based company, Atomic Brands, is filling it with a new product, Mad Ballr. The flavored-malt beverage is 12% alcohol by volume, and packaging is crucial to the upstart company’s marketing effort.

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Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce