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Package helps sell benefits of crystal-based hydration product

All-natural crystals promote health and hydration, and package graphics signal YZ’s effervescent properties.

YZ_crystals
YZ_crystals

Tower Laboratories is quenching consumers’ ever-growing thirst for proactive health products with YZ (pronounced “wise”) All-Natural Hydravescent Crystals. Tower Laboratories is a division of Towers Brands and a manufacturer of private-label effervescent products, including denture cleaners, analgesic antacids, and bath tablets.

Seeking a way to extend its proprietary effervescent technology, Tower Laboratories turned to branding firm CBX to help innovate new product ideas. The branding team decided to focus on the category of proactive health and hydration for the application of Tower Laboratories’ technology.

The YZ brand that grew out of this research includes All Natural Hydravscent Crystals, which are added to water to proactively foster good health. The line consists of three products: Immunity (Orange Mango Pineapple), Antioxidant (Raspberry Green Tea), and Digestive Health (Lemon Ginger).

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