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A global perspective on sustainable packaging from kraft foods

The recently redesigned PET-based bottles for Kraft’s Crystal Light and Fruit2O brands (pictured) are 18 percent lighter than the bottles they are replacing. Following the completion of the phased introduction of the new bottles in the U.S., Kraft will reduce its PET usage by 8.7 million pounds per year.

Pw 8515 Crystal Light

In Europe, Kraft changed the packaging of its Milka 300 g milk-chocolate tablet from a foil wrap in a cardboard sleeve to a flexible film flow pack. The redesign reduced the use of packaging materials by more than 50 percent.These new packages are the latest is a series of outcomes from Kraft’s long-term sustainable-packaging program.

 

The Eco-Toolbox

To help package designers make informed decisions, Kraft developed an Eco-Toolbox. The toolbox and emphasis on sustainable packaging has helped Kraft to find optimum design scenarios, allowing for combinations of reducing the amount of material used, increasing recycled content, and/or minimizing environmental impact upon disposal.

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