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Functional packaging flies at FMI

Unilever’s Wish-Bone Salad Spritzers, JavaVoo’s disposable container that “brews” coffee, a self-venting stand-up food pouch used in Asia, and A-B subsidiary Long Tail Libations’ Jekyll & Hyde glass bottles stand out at the 2006 Food Marketing Institute show in May.

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‘Spritzing’ your salad

This spring, Englewood Cliffs, NJ-based Unilever US introduced a line of three Wish-Bone Salad Spritzers salad dressings in high-density polyethylene bottles equipped with a customized spray nozzle that lets users mist out a one-calorie-per-spray-dose of the liquid onto their salads.

Since showing off the colorful bottles at the Food Marketing Institute 2006 show in Chicago in May, it’s been hard not to notice Salad Spritzers in television advertising, even for those of us who don’t spend a great deal of time in front of the set.

Balsamic Breeze Vinaigrette, Italian Vinaigrette, and Red Wine Mist Cabernet Vinaigrette dressings were available beginning in May in the extrusion blow-molded bottles that are pigmented white to provide protection from light.

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