Digital color technology improves snack package printing

Early last year, Humpty Dumpty Snack Foods, Inc., Kitchener, Ontario, Canada, deployed new digital color technology from Opaltone (www.opaltone.com) for the printing of its premium snack bag packaging.

Pw 9797 P07p15a

The film, obtained from multiple suppliers, is 70-ga polypropylene, extrusion-laminated to 70-ga metallized polypropylene. Flexo-printing/converting procedures are performed by Genpak (www.genpak.com). The bag rollstock then is formed, filled, and lap-sealed on multiple f/f/s systems at three Humpty Dumpty production locations.

The snack processor had used PMS line work printing for these 50-g to 300-g bags. But this printing process had limitations. As Lynda Murray, vp of marketing for Humpty Dumpty, says, “I’m a big believer in the Opaltone® process. It gives us bolder, brighter graphic design capabilities and an endless range of color combination possibilities that make our packaging a more powerful marketing tool. Package appearance has been improved, and the printing is of consistent high quality. Consumers have responded positively to the new bags.”

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