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Bud Light goes to no-label look

Bud Light 12-oz glass bottles get a fresh look this summer as glue-applied paper labels give way to clear film labels and the no-label look.

Pw 12873 Bud Label 1a

“We constantly look for ways to improve our beers—and our packaging—to make sure they remain the consumer’s number one choice,” says Dan McHugh, senior director, Bud Light Marketing, Anheuser-Busch. “The clear label is a major image enhancement for Bud Light. Extensive research told us it makes Bud Light appear contemporary, fresher, and more sophisticated.”

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