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Stand-up pouch provides billboard impact

A Texas marketer of dry mixes for frozen desserts and cocktails needed a jazzy package when it decided to crack the retail arena. A stand-up pouch filled the bill.

Pw 14173 Lt Blender Pouch

When Ralph McMorris of Yogurt Technologies decided to move from institutional to retail markets with his line of dry mixes for frozen desserts and cocktails, he knew he needed a package that would set his product apart.

“The product has to make an impression on the shelf,” says McMorris, president of the Galveston, TX, firm. “It’s the most important way for us to communicate to prospective customers.”

But it wasn’t just graphics that McMorris was after. Functionality was also a key. The package not only had to contain the dry mix, it also had to be the vessel into which proper amounts of tequila, triple sec, and water could be poured and mixed. Additionally, the package had to be freezer-friendly and needed a dispensing fitment that would let consumers squeeze the blended product out in a frozen slurry state.

After exploring a number of packaging options, the firm decided to package its Lt. Blender’s product in the Kap*Pak™ stand-up pouch from Kapak Corp. Made from a polyester/biaxially oriented nylon/linear low-density polyethylene lamination and sporting a 40-mm threaded spout fitment, the pouch holds 12 oz of dry margarita mix, which sells at retail for $6.00 to $8.00. Lively graphics are produced on Kapak’s eight-color Toshiba GSN 120 press.

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