Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Munching at market share

In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.

Pw 18379 S Pw 0900 122

Three 40-g (1.41-oz) varieties of the Pot Shots were introduced in September 1999 by Eden Vale, the Cheshire County, England-based company of Northern Foods. Marketed to children under the age of six, Pot Shots are sold in oval-shaped containers that are easy for small hands to open by turning and tearing off the top of the individual pack. The two-piece packs are thermoformed, filled and heat-sealed on a Unifill TR86SC machine from Elopak (New Holland, MI). Cast-extruded film is used for the two film layers that create the pack. Eden Vale cited competitive reasons for not revealing material suppliers and film specifications.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO