As before, it is illegal to make any untruthful, deceptive or misleading environmental marketing claim, whether implicit or implied. But the new, less restrictive, law allows companies to use conformity to the Federal Trade Commission's (FTC) environmental marketing guidelines as a defense against any action brought. The state law defines environmental claim as any claim contained in the FTC guidelines. These guidelines currently are under review by FTC (see lead story).
California eases environmental labeling law
Companies have a new defensive weapon against environmental labeling suits in California thanks to a revision of the state's environmental labeling law.
Dec 31, 1995
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read MoreHow Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
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