Booklet labels: Untapped marketing muscle for your brand?

Packages across the store unquestionably are getting smaller, either because of the recession or due to consumer lifestyles changing portion sizes or consumers. Here’s another reason: Product manufacturers are considering the environment more and trying to reduce waste.

These developments have the potential to benefit another component of the package, the label. As an article in packagingnews.co.uk explains, booklet, or foldout, labels are gaining momentum with some marketers as a way to get more information on smaller packaging.

The labels are worth a look across many product categories. As the article illustrates, they help take complexity out of the decision-making process, particularly when it involves multiple SKUs. For example, foldout labels may be the right option if your marketing program requires quick-hit, on-pack promotions.