Fruit on packaging found misleading

he Prevention Institute, a non-profit health advocacy group out of California, studied 37 heavily marketed foods with pictures of fruit on the packaging.

Fifty-one percent of the products contained absolutely no fruit, some minimal amounts! The study raises questions about using packages to mislead consumers. The study findings come as no surprise to consumer health advocate Mike Adams. Food companies have always used deceptive labeling according to Adams. "Smart consumers have to look past the pictures and the exaggerated health claims on the front of the package and learn to read and interpret the ingredients listed in the nutrition facts section." Brands that did pass with flying colors include: Smucker's Jam, Fruit Rollups, Apple Jacks, Juicy Juice and Capri Sun Fruit Waves.
Need help with your packaging project?
We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.
See your advisor options now.
Need help with your packaging project?
Don't miss Packaging Recycling Summit 2026
Where innovation meets sustainability. Join the leading forum for packaging recycling professionals, featuring cutting-edge solutions, expert insights, and the connections you need to advance the circular economy. Secure your spot today.
Discover More
Don't miss Packaging Recycling Summit 2026