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Seven tips for coding & marking setup

There is a lot more that goes into efficient label printing. Between choosing the right ink and perfecting the product/package placement, there are several best practices to keep in mind:

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1. Get the graphic input right. Get the best graphics and logos with direct contact printers by getting the graphic input right at the very beginning. Whenever possible, use 100% pure black and 100% pure white to create line art, then output to a bitmap file with low-depth resolution. Use Adobe Illustrator for image creation and a barcode software package for importing directly without a bitmap. If the file is prepared correctly, the results are usually perfect.

2. Use a database and one common layout. Take advantage of a database approach when creating SKU print messages. Databases go hand-in-hand with a generic printing program by using one common layout to organize the appearance and a simple Excel spread sheet to organize and govern the variable SKU-specific information. This approach eliminates errors, streamlines operations, reduces workflow, and is very easy to do in most barcoding software packages.

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