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Labels Use High-Content of Chemically Recycled, Ocean-Bound Plastics

UPM Raflatac's Ocean Action line of labels is not only converted from certified Ocean-Bound Plastic streams, the polypropylene line of labels also consists of 85% to 90% chemically recycled PCR.

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Today, only around 10% of plastic waste globally gets recycled, while the rest ends up in landfills, in incinerations, and leakage to nature or the ocean. In fact, one of the most visible issues in packaging today is plastic pollution in the ocean. And the 10 largest sources of ocean contamination with plastics exist in Southeast Asia, where massive rivers carry plastic waste to the ocean.


Watch video   Watch a brief video on the UPM Raflatac chemically recycled PCR labels that use recovered and redirected ocean-bound plastics (OBP). 

The problem is that the world needs ways to reuse existing, post-consumer plastics. Packaging World spoke with Bob Taylor of UPM Raflatac at PACK EXPO International about the issue, and what his company is doing to address it. Img 1608

“We're trying to create pull-through [markets] for the plastic that's been recovered, either from the ocean or before it enters the ocean, to be used as a raw material for plastic packaging and labeling go forward,” he said at the show. 

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