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May 20, 2025
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A Driscoll's blueberry clamshell carrying two QR codes — one pre-printed on the brand label, one applied at the farm. Together they're central to a serialization program that has given more than a billion packages a unique, traceable identity.
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The fresh berry juggernaut had more than two million consumer survey responses, but no way to act on any of them. Changing that now is item-level serialization via one unique QR code per clamshell, across four thousand growers and a billion packages.
The updated packaging (right) features a simpler and bolder logo, a custom typeface, and an updated color palette.
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Products
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Injection Molding Tooling
Husky's HyCAP 4.0 helps improve injection molding performance for beverage closures through enhanced precision, durability, flexibility, and overall equipment effectiveness.
Circular Wall-mounted Dispenser System
Polybag-in-Box Decuffer & Heat Seal Bag Closer
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In Print
Packaging World May/June 2026
May/June 2026
Packaging World March/April 2026
March/April 2026
Packaging World Jan/Feb 2026
Jan/Feb 2026
Packaging World PACK EXPO EAST 2026
PACK EXPO EAST 2026
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Case packing and palletizing built for how you grow
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