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Mondelēz on Trade Show Machine Procurement Strategy

John Walker, senior director, Manufacturing, Supply Chain, and Infrastructure Investment at Mondelēz Europe GmbH, talks with Packaging World about how he approaches big industry trade shows, what new tech is on his radar, and more.

Mondelēz’s Procurement Strategy

While at interpack in May, during a Nestlé Waters presentation on predictive maintenance, I noticed a CPG logo on a fellow attendee’s shirt. I took a chance on striking up a conversation with the man in the Oreo Cookies polo, and he turned out to be John Walker, senior director, Manufacturing, Supply Chain, and Infrastructure Investment at Mondelēz Europe GmbH. He said that he felt like “a child in a toy store” at these big packaging equipment trade shows, and was gracious enough to share what he’s looking for in equipment suppliers, how he prioritizes what he sees as future-leaning technologies, and areas where he sees the most innovation. His approaches and insights should be instructive to fellow brands and technology suppliers alike, especially as we embark on PACK EXPO Las Vegas.

Packaging World:
Give us a brief overview of what you do at Mondelēz.

John Walker:
The short answer is the machines, the nuts and bolts, and nothing to do with materials, ingredients, flavors, or sugars. I’m based in Switzerland, and my team is responsible for the acquisition of those equipment assets, working with the engineers and the plants. We work with the suppliers and try to make sure that we have a good relationship, and a good asset acquisition strategy.John Walker on Mondelēz’s Procurement StrategyJohn Walker, senior director, Manufacturing, Supply Chain, and Infrastructure Investment at Mondelēz Europe GmbH

Why do you come to major events like interpack or PACK EXPO?
Outside of these types of events, you can very seldom see multiple suppliers in a such a short period of time. There’s a tremendous advantage to getting around these shows. You see equipment, you see assets, you see solutions, and you see things that you wouldn’t necessarily see otherwise, because some of these technologies aren’t currently being used for your products. You see things that others have tried, you can benchmark, you can borrow ideas, and replicate what others have done successfully. You also get to see companies you might not know of. We have a certain set of partners, but here we get to do a bit of exploring to augment our portfolio.

So you’re always keeping an eye out for new suppliers, why is that?
It’s no secret that a big factor is risk mitigation. The past few years have been very tough, particularly in automation, with tremendous shortages of components. We’re looking to broaden our selection, our portfolio of equipment suppliers. We used to have a much more narrow portfolio of suppliers, but we’ve broadened it to limit the risk. We can’t bet on just one horse.

What are you looking for at interpack? Anything in particular?
We’re looking for anything from a mixer all the way to the palletizer, essentially anything that produces food. The emphasis today was primarily on packaging equipment, and we’re getting more and more into the higher speeds And also, packaging solutions have to be much more flexible these days, with so many more pack sizes change. E-commerce is something we deal with more and more.

Sounds like SKU proliferation is on your mind, then?
In the old days, companies wanted to reduce the number SKUs because they wanted to reduce the complexity. But now it’s going the other way, and we’re constantly introducing new products, new pack sizes, and new varieties. It makes for an infinite combination of possibilities, so there’s a near-infinite portfolio of things we have to be prepared to make. You can’t do it all with existing equipment, so you have to you have to look what they’re showing us. The question becomes, theoretically at least, how can you make an infinitely variable portfolio, where you have an infinite number of options on your equipment? Because consumers are wanting and expecting more new product options all the time.

What specific machine capabilities does that translate to?
Rapid or fast changeover is becoming critical. In the old days, even as recently as 10 years ago, you could run longer batches. But now you have to be able to produce a larger variety of batches. And the challenge is you want to use that equipment; you don’t want it to be sitting idle as you’re changing it over. Rapid changeover is quite interesting, I liken it to a Formula One pit crews. If you look at the crew today versus 30 years ago, and then versus 70 years ago, you can’t compare them. Today, we try to literally make changes on the fly without stopping the machine. We’re not there yet, but it would be nice. Let’s say you’re making a chocolate bar and you go, let’s say, from 25 grams to 20 grams. It’d be nice to be able to do that without ever stopping the machine, right? That’s the vision right there.

What are the consumer drivers that are pushing this equipment trend?
You’re seeing a lot more at the at the further end, the downstream end, when it goes into e-commerce. If someone goes into and buys from a big-box retailer, we know what they’re buying. But when it becomes an e-commerce order, the customers there want a lot more variety in what they’re actually ordering. If it’s going through an Amazon or other online product service provider, those online sellers are creating their own portfolios of product offerings. Like in the example of the chocolate bars, instead of having a standard three-and two-product [multipack] format, they will want to make a four-and one-. They’re constantly shuffling. It puts the manufacturer a bit on edge, having to be able to provide that variety, that flexibility, because we don’t have it inherently. We never had to worry about it before. If you had a 72-count package, that’s fine. But somebody says, “Hey, can you do that, but in a 58-count?” I don’t know, but I guess we have to now.

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