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Live from GS1 Connect: Decathlon Revolutionizes its Ops with RFID

How the world's largest global sporting goods retailer leveraged innovation to modernize operations

Decathlon New Store Exterior

In the fast-paced world of sporting goods, Decathlon, headquartered in Villeneuve-d'Ascq, France, faced significant challenges in managing logistics, inventory, and tracking thousands of products across its extensive portfolio. Determined to overcome these hurdles, Decathlon embarked on a transformative journey.

The $11 billion global retailer with 1500 stores recognized the need to transform its operations from research and design to manufacturing, marketing, and retailing. The company sought to streamline complexities efficiently while maintaining a positive customer experience.

After extensive research, Decathlon decided to harness the power of technology-agnostic GS1 Standards and adopt Electronic Product Code (EPC®)-enabled Radio Frequency Identification (RFID) to identify every product in its global lineup uniquely. This ambitious decision would prove to be a game-changer for the company.

Screenshot 2023 06 07 At 2 01 59 Pm“When you want to buy a bike that might cost $2000, you want to make sure you can get the one that meets your needs,” said Herve D’Halluin, leader of RFID & referent interactive sport products at Decathlon. “RFID helps satisfy customers by allowing them to see if the bike they want is available, including where it is available, in order to buy it.

RFID was rolled out in all Decathlon processes, including warehouse and retail store inventory, earning recognition as one of, if not the most extensive use of RFID technology in retail. Decathlon has tagged 100 percent of its products, either on the products themselves or their packaging, between its factories, warehouses and stores, uses over 50,000 RFID readers worldwide.

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