Global Forum points to a healthcare ‘revolution’

As big data/information technology and medication therapies advance and intersect, how will packaging keep up?

Vallý Helgadóttir, Director of Customer Service for Distica.
Vallý Helgadóttir, Director of Customer Service for Distica.

It’s 2 a.m. and an asthma patient begins coughing. His e-inhaler signals him to use it. As he does, the wireless-enabled device transmits his medical data to the cloud where his condition is analyzed along with data from other asthma patients in his geographic area. Using a unique cognitive algorithm that also interprets local weather conditions, pollutants and allergens, it’s determined that the patient is at high risk for a severe asthma attack. The inhaler signals the patient’s smartphone to contact a physician. Using videochat, the doctor analyzes the data, prescribing a personalized dose of medicine directly to the patient’s in-home 3D drug printer. The patient takes the printed pill, preventing the asthma attack.

The scenario can be seen in a “TEVA future of healthcare” YouTube video. In late 2016, Teva Pharmaceutical Industries Ltd. and IBM announced an expansion of their global e-Health alliance with the aim of discovering new treatment options and improving chronic disease management that involves the IBM Watson Health Cloud.

The asthma-related portion of the video was shown by Paul Zikopoulos, VP of Competitive & Big Data Analytics Teams & Future Trends Expert at IBM at the Global Forum 15th Annual Temperature Controlled Life Science Supply Chains event in late September.

In his presentation, “The Big Data Revolution—Examining the Profound Current & Future Effects of this New Technology Frontier & the Benefit to your Business,” Zikopoulos provided a glimpse of the convergence of information technology and medical treatment advances that includes everything from Artificial Intelligence (AI) to quantum computing to blockchain to life science logistics, all to improve patient outcomes.

But just where will packaging fit into this future of healthcare, which was described by some speakers at the Chicago event as “disruptive” and “revolutionary.” Exhilarating as these advances are, they seem to position packaging in a perpetual state of playing “catch up.” But maybe not.

Standards and guidance

One way to prepare for potential healthcare packaging changes is to lean on existing and emerging industry standards and guidance from industry associations and organizations. An example of such a guidance came from a Sept. 28 breakfast briefing, “USP <1079> and the Evolution of Good Distribution Processes: Enhancing Quality Assured Processes to Maintain Product Quality and Supply Chain Integrity through Advanced Risk Mitigation Techniques.” It was delivered by Chris J. Anderson, Director, Quality Systems, Cardinal Health, and USP Packaging and Distribution Expert Committee Member, USP <1079> Sub-Committee Co-Chair, U.S. Pharmacopeia.

Anderson noted that the U.S. Pharmacopeia guidance is evolving to make it more effective without overcomplicating or alarming supply chain logistics firms, 3PLs, etc.

“There needs to be better education on all these processes so we can better maintain the efficacy of temperature-sensitive medications, especially when we consider biologics and combination products,” Anderson said. “We need to stop freezing vaccines and baking biologic products.” He pointed to the following concerning examples:

• Influenza vaccines frozen during distribution, causing many to blame pharmacists even though they likely had no idea anything was wrong with the medications.

• Inadequate refrigeration equipment that provides no temperature readings—or perhaps inaccurate readings—much less an alarm to indicate that product temperatures are moving beyond their appropriate range.

• Recent hurricanes point to the need for pharmacies and medical facilities to have back-up generators, as well as fuel and coolant reserves to continue to function during power outages, flooding, or other natural disasters. Transport vehicles also require the same state of readiness.

Anderson said risk and mitigation strategies are imperative to manage product excursions throughout the supply chain.

Driven by Millennials

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report