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Sustainability = responsibility

ISTA’s ‘Responsible Packaging by Design’ process works toward standardization

Unfortunate as it may be, there is still a lot of ignorance and misinformation in the packaging community about sustainability and what it really means. Misconceptions abound, such as “It’s always more expensive,” “It’s only about renewable materials,” or “It’s just one characteristic of a package.”

And what are the guideposts? Is Walmart’s Sustainability Scorecard the gold standard anymore? That measurement system jumpstarted the industry, but now there are many life-cycle analysis (LCA) models, corporate scorecards, and non-profit guidelines.

One new publication, “Responsible Packaging by Design,” has ambitious goals to become a standard for the industry in the U.S. and internationally. RPbD for short, the document is a voluntary process standard laid out in eight thoroughly developed steps. The process guides any new packaging project, packaging update, or analysis of existing packaging. It is a living document that will be updated regularly to respond to shifts in the industry regarding materials and processes.

RPbD was developed by a core group of the International Safe Transit Association (ISTA) and is made available to ISTA corporate members free of charge at ISTA.org. (For non-members, there is an annual usage license fee of $750.) Larry Dull, President, Packaging Technology Associates Inc., led the two-year project that resulted in RPbD. He is also currently Vice President of Sustainable Solutions at ISTA.

“The word ‘responsible’ has a wider connotation,” explains Dull, when asked why “sustainable” or “sustainability” is not in the title. RPbD is also realistic, and the group understands that many companies do not have the resources to perform full life-cycle analyses (LCAs) of their packaging and operations.

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