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8 Key Consumer Considerations for E-commerce Packaging

New Dotcom Distribution study of e-commerce consumers indicates that packaging for online orders generates more sales and customer retention, especially among eco-conscious consumers.

Dotcom Distribution, a provider of B2C and B2B fulfillment and distribution services, has released its eighth annual e-commerce consumer study.
Dotcom Distribution, a provider of B2C and B2B fulfillment and distribution services, has released its eighth annual e-commerce consumer study.

Dotcom Distribution, a provider of B2C and B2B fulfillment and distribution services, has released its eighth annual e-commerce consumer study. Based on the responses of 1,150 U.S. online shoppers, the study explores how consumers are adjusting to today’s “new normal” following the pandemic and amid strained supply chains. Among the key discoveries is that packaging for online orders generates more sales and customer retention, especially among eco-conscious consumers.

Following are eight key takeaways on consumers’ attitudes toward e-commerce packaging from the study:

·     Sixty-six percent of consumers cite eco-friendly packaging as the sustainability factor most likely to make them shop with a brand, outweighing fuel-efficient transportation methods and ethical sourcing.


Watch video   Watch this video on paper and bio-based alternatives to conventional e-comm packaging.
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