Capacity LLC is a leading supplier of e-commerce fulfillment solutions serving numerous and varied clients, many in the beauty industry. Its headquarters is in North Brunswick, NJ, and the firm has a total of five warehouses in the Garden State in addition to a fulfillment campus in California and facilities in the UK. In addition to its e-commerce business, Capacity also supplies brand owners with traditional B2B distribution services, i.e., delivery of product to brick-and-mortar stores. But a growing number of clients—Glossier and Ouidad, for example—are direct-to-consumer e-commerce only. These brands present a new opportunity for tech-forward 3PL firms and form a part of Capacity’s business that is growing briskly.
Capacity passed the 10 million e-commerce orders mark in 2016. Just two years later, the company processed 20 million orders. With future growth expected and a need to better accommodate seasonal peaks in order volume, the firm’s management team began evaluating order fulfillment solutions that would support dramatically increased throughput. Specifically, the company sought to implement a semi-automated system to improve picking speed and accuracy, as well as overall throughput rates.
