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Guiding Brands Through Walmart’s RFID Mandates

With Walmart’s RFID mandates underway, Avery Dennison is helping companies navigate challenges in adopting the technology.

Avery Dennison showcased its RFID technology on products including apparel, household products, and more at Labelexpo Americas 2024.
Avery Dennison showcased its RFID technology on products including apparel, household products, and more at Labelexpo Americas 2024.

As more companies move to comply with Walmart's recent radio-frequency identification (RFID) tagging mandates, Avery Dennison keeping a strong signal on the transition. The company showcased its RFID technology and shared insights for brands adopting the tags at Labelexpo Americas 2024 in Rosemont, IL.

"We are very committed to this technology. We see a future where every physical product has a digital twin, so brands can track it through brand-specific applications, or through UPS for shipping, so they can always have a digital version for authenticity," says Shane Hutton, business development manager, RFID at Avery Dennison.

Following the Walmart RFID mandates

Walmart is rolling out RFID tag mandates for all item level products in coming years, and the process has already begun with easier-to-tag items like apparel.

"They've started moving department by department to gradually more difficult items to tag. Things that contain metal, glass or water-based liquids that don't play well with RF, those are being added toward the end of the rollout," explains Hutton. "Walmart wants its employees to [accurately and quickly scan inventory] in real time, and not just guess at its inventory accuracy. That's what's driving the Walmart initiative."

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