Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Medical Devices Enter the Information Age

Despite increasing competitive and regulatory pressures, medical device manufacturers have an opportunity to seize a significantly growing market. Streamlining operations through automation will be key.

Operators use the HMI’s visual displays in Progea’s Movicon SCADA system to interact with processes, accessing real-time or historical data on each phase in the operation.
Operators use the HMI’s visual displays in Progea’s Movicon SCADA system to interact with processes, accessing real-time or historical data on each phase in the operation.

Medical device and pharmaceutical manufacturers face many of the same challenges, from shrinking patent pipelines and greater competition to growing regulatory pressures and the persistent problem of diversion/gray marketing (directing regulated goods from a legal source to an unauthorized marketplace or channel).

On the opportunity side, says Dave Sharpe, Industry Director, Consumer Packaged Goods for Rockwell Automation, are predictions that market size will increase significantly over the next 10 to 20 years due to a growingβ€”and agingβ€”global middle class. β€œAutomation technologies can address both the challenges and the opportunities in this market.”

Better manufacturing quality

Medical device manufacturers often complain that it takes longer in the U.S. than in Europe for new devices to win regulatory approval, delaying time to market.

β€œOne reason is that Europe has more standardized quality manufacturing procedures, which makes it easier and faster for new companies to learn and then enter the market,” says Greg Crouch, director of engineering services business development at Circuit Check Inc.

β€œGAMP (Good Automated Manufacturing Practice), a set of guidelines targeted at the manufacturing stage and issued by the International Society for Pharmaceutical Engineering (ISPE), applies well to medical device companies,” he explains. β€œMedical device startups come and go. Employees moving between companies are already well versed on a manufacturing development lifecycle.”

Circuit Check, a member of the Control System Integrators Assn. (CSIA), is the largest supplier of automated test fixtures in North America. β€œWe’re involved in the manufacturing test of a wide range of medical devicesβ€”everything from implantables to disposables,” Crouch says. β€œThe more mission-critical the device, the more important testing and traceability of test through the design-to-production cycle becomes. Young companies trying to get to market faster often put the cart before the horse, trying to document test methods after the fact, which gets them into trouble during the submission process.”

Although the FDA is trying to streamline the guidelines, many medical device manufacturers are slow to change, sticking with paper processes rather than leveraging software tools to integrate test data results back into the design and verification process, Crouch contends. β€œYou can find many companies just beginning to adopt electronic recordkeeping and electronic signatures for production monitoring, [the directives for] which were laid out by the FDA’s CFR 21 Part 11 guideline many years ago,” he says. Part 11 defines the criteria under which electronic records and electronic signatures are considered trustworthy, reliable and equivalent to paper records.

Does it work? Is it safe?

Other experts point to the litigious nature of American society, where lawsuits breed like rabbits, for the more cautious approach U.S. regulators take to new product approvals.

β€œWe’re focused on the safety and effectiveness of medical devices; are they safe for humans to use and do they perform as the manufacturers claim,” explains Dr. Herbert Lerner, Deputy Director of the FDA’s Division of Reproductive, Gastro-Renal and Urological Devices.

β€œOver the last few years, our relationship with the industry has become more cooperative and less adversarial,” Lerner says. β€œBusiness wants everything yesterday, but our job is to make sure that what gets to market is safe and does what it’s intended to do.”

To achieve that, the FDA puts out a large number of guidance documents and holds seminars and webinars for device designers and manufacturers every year. Despite these efforts, it still receives hundreds of thousands of consumer complaints every year about faulty devices.

β€œIf manufacturers work closely with us, their path to market will be easier and there will be fewer regulatory hurdles,” Lerner says. His office is currently focused on issues such as biocompatibilityβ€”which determines if the materials used in a device will cause an adverse reaction with the human bodyβ€”and the reprocessing of reusable devices through sterilization.

Path forward

Joe Whyte, Global Serialization Lead for Rockwell Automation, sees the convergence of mechanical, electronic and software technologies as an essential path forward. β€œThe industry is entering the information age, and the new FDA requirement for unique device identification (UDI) for every device manufactured lays the foundation,” he says.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms