OMAC should maintain a simple focus on packaging

Editor’s note: When our resident packaging automation blogger Keith Campbell (www.ontheedgeblog.com) posted some comments on OMAC and its mission, it prompted the OMAC Packaging Workgroup Executive Committee to send in a rebuttal of sorts. On this and the adjacent page, we bring you the blog and the rebuttal.

Keith Campbell

Jun 2, 2008

OMAC

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Machinery Basics

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Liquid Filling Equipment Package This Pmmi

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What Can You Package on a Vertical Form/Fill/Seal Machine?

From plain pack stock image (left) to a (hypothetical) branded prototype, shown in context on a shower shelf (right), AI artwork and context images now take minutes, not weeks.

How AI Is Rewriting the Rules of New Product and Package Testing

Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.

USPP’s new position paper outlines when physical or chemical recycling are appropriate, why mechanical recycling remains the priority, and what safeguards are needed to protect communities and support true circularity.

USPP Clarifies Physical and Chemical Recycling’s Place in Circularity

A canned beverage manufacturer used a digital twin of its case and tray packing line to diagnose a persistent “yo-yo effect” fault. By testing virtually instead of on the live line, the team accelerated troubleshooting 10×, reduced downtime by 52%, and improved OEE by 14%.

How These Two CPGs Boosted OEE and Speed With Digital Twins

Dwayne Negron, digital twin capability manager at Kalypso, a Rockwell business, noted that more end users are “bringing in digital twin requirements on first pass to their contracts.

Live from Automation Fair: What CPGs Should Ask OEMs About Digital Twins

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

The AI revolution in packaging robotics is here

Robots that see variations, adjust grip pressure automatically, accept plain-English commands, and predict their own maintenance. Discover how AI is transforming packaging operations.

List: Digitalization Companies From PACK EXPO

Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.

Download Now

List: Digitalization Companies From PACK EXPO

Products

Pacific Labeling & Integration's ECH200 Pro Handheld High Resolution Printer

OMAC should maintain a simple focus on packaging

OMAC

Annual Outlook Report: Workforce

Our List of Cobot Palletizing Solutions

Annual Outlook Report: Automation & Robotics

Get a Quick Overview of Conveyors

How Do Horizontal Form/Fill/Seal Machines Work?

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

How AI Is Rewriting the Rules of New Product and Package Testing

USPP Clarifies Physical and Chemical Recycling’s Place in Circularity

How These Two CPGs Boosted OEE and Speed With Digital Twins

Live from Automation Fair: What CPGs Should Ask OEMs About Digital Twins

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

Handheld Coding and Marking Printer

Manufacturing Intelligence Software

Palletizing Kit

Packaging World Resource Guide 2026

Nov/Dec 2025

October 2025

PELV Showcase 2025

Packaging Recycling Summit 2025: A Pivotal Moment in Circularity

How AI is Making Packaging Robots Smarter and More Adaptable

Humanoid Robots in Packaging and Processing: 2025 Status Report

Conveying, Feeding & Inserting e-book