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Communicating: Still a challenge in 21st-century technologies

We may have successfully overcome some of the minor inconveniences caused by the calendar rollover into 2000, but many of us still struggle with the many ways technology lets us communicate with each other.

Pw 19609 Top 10

One of the most frustrating areas for many of us in publishing is the digital revolution, most particularly the transfer of electronic files from one computer to another. On the face of it, it seems so simple, whether we’re using e-mail, floppies or hard disks, or computer to computer. Saving a file to a disk or attaching one to an e-mail message isn’t one of the most complicated tasks, whether in a PC or a Mac environment.

In fact, it’s too easy. The amount of personal follow-up that’s often required can be daunting. While this technology promises to overcome both the costs and time delays inherent in delivery of “hard copy,” the bedeviling problems of incompatible software, not to mention font transfer, make us long for printed paper and photos or slides. Requiring the resending of copy or images in different formats or in files translated into different software can be a challenge.

Fortunately, a publication we received early last month reassures us that we are not alone, even if the basis for the study was primarily the transfer of graphic files. The Hammer Lithograph (Rochester, NY) News reports on a research study conducted by Frank Romano at the Rochester Institute of Technology School of Print Sciences. Romano’s Top 10 List of Problems with Digital Files (shown here) include many issues that are exclusive to art files (bleeds, page sizes), but other problems he cites develop even with files that contain only simple copy. Similar problems can also occur when we try to download files from the Internet if our computer is not equipped with some of the software that’s needed to translate copy and images.

Somewhere down the road, I’m sure many of these irritations will be overcome by standardized software systems. But for now, incompatible software creates both personal and professional bottlenecks that force us to make lots of phone calls—calls that, if made first, could have prevented the miscommunications in the first place.

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