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CPA educates industry through webinars, event partnerships

Also a valuable resource for contract packagers, the CPA has unveiled the results of its Contract Packaging Industry report.

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State of the Contract Packaging Industry report released

Owner of The Melville Group Carl Melville presented an informative webinar to viewers about the State of the Contract Packaging Industry report on March 20. The webinar gave attendees an overview of the full report and snippets of the Executive Summary. Whether you are abusiness owner, executive, or thought leader in the contract packaging and contract manufacturing industry, the information you can find in our reportis of extreme value to anyone serving, working, investing, or competing in our high-growth industry.

Webinars address the e-commerce revolution

In January, CPA & theInstitute of Packaging Professionals (IoPP) co-hosted a live webinar,“A Contract Packaging Playbook to Winning E-Commerce.” With all the buzz about e-commerce, how can a contract packager get into the game? How can a consumer products manufacturer optimize contract packaging services for the best results in e-commerce?

In this webinar, Co-Founder and President-COO of OnPoint2020 Packaging Insights and Consulting Services Matt Dingee discussed how success depends on an effective advisory relationship between co-packer and customer, developed around a sound packaging strategy. OnPoint2020 is a consultancy offering packaging insights and services to growth-minded brands, including advice on strategy, packaging development, and packaging principles for e-commerce.

During the webinar, Dingee spoke to attendees about the importance of understanding the consumer mindsets shaping and evolving e-commerce, provided tips on how to become an e-commerce elite contract packaging partner with strategic services to end users, gave insight on how to embed e-commerce in a brand strategy as an end user and execute the strategy with the right contract packaging partner, and explained how to apply package design to solve e-commerce technical challenges, from both the contract packager and consumer product manufacturer perspectives. For those who missed this informative live webinar, it is free to view for members in the Webinars on Demand section of our website.

In May 2018, CPA will present another e-commerce webinar hosted by The Packaging School, titled, “E-commerce Elevates Holistic Packaging Design.” The e-commerce revolution happened yesterday. How have you adapted, or better yet, innovated to remain relevant? Check back to the CPA website soon for more details on registration.

CPA is on the move

CPA will be participating in a number of events over the coming months. Following is an overview of each.


April 16-18 | Pennsylvania Convention Center | Philadelphia

CPA will once again participate in the PACK EXPO East Partner Program, exhibiting in booth #302. CPA’s Sourcing Center booth is the place where brand owners interested in contract packaging and manufacturing services can learn about CPA members and how to source these service providers. Visitors will experience real examples of contract-packaged and manufactured goods from CPA members and have the opportunity to ask questions, interact with industry experts, and learn about the value of CPA membership.

According to CPA Managing Director Ron Puvak, the organization is thrilled to participate for the third year in the PACK EXPO East Partner Program with PMMI, The Association for Packaging and Processing Technologies. “We’ve had tremendous success at other PMMI events, and our members always look forward to representing CPA at this opportunity. We’re also excited to be participating in the inaugural PACK EXPO Forum, where we will be giving two presentations.”

Adds PMMI President and CEO Jim Pittas, “The Partner Pavilion at PACK EXPO East brings together leading associations focused on regional growth for the packaging industry, while serving as an on-site resource to both attendees and exhibitors. Associations within the pavilion offer diverse services and knowledge across multiple vertical markets within the industry.”

Echoes PMMI Senior Director of Expositions Laura Thompson, “Packaging associations participating in the PACK EXPO East Partner Program understand the value of being an official partner with the show, supporting their members and the packaging industry. These partners serve as an important link between attendees and exhibitors, bringing the industry together in Philadelphia.”

PMMI represents the voice of more than 800 North American manufacturers of equipment, components, and materials as well as providers of related equipment and services for the packaging and processing industry. PMMI works to advance a variety of industries by connecting consumer goods companies with manufacturing solutions through the world-class PACK EXPO portfolio of trade shows, leading trade media, and a wide range of resources to empower its members.

ISBT’s 65th Annual BevTech
April 30-May 2 | Hyatt Regency | Albuquerque, NM

ISBT (formerly SSDT) was founded in Washington, DC, in 1953 and now consists of over 1,000 members worldwide. It is unique in being the only organization whose sole interest is the technical and scientific aspects of soft drinks and beverages. During this beverage-focused program—the premier forum for scientific and technical papers, designed with broad industry appeal and key issues—CPA will host a tabletop exhibit. Stop by and see us!

American Packaging Summit 2018
June 6-7 | Hyatt Regency O’Hare | Chicago
The Generis American Packaging Summit is designed to provide packaging executives with current trends, strategic insights, and best practices in packaging innovation, design, materials, and branding. This unique summit brings together leaders from across all industry sectors—food and beverage, cosmetics, pharma, retail, toys, and more—involved in the business of packaging. Network with over 150 of your peers, connect with exhibitors, and learn from the top industry influencers as the summit explores strategies to drive innovation, growth, and profitability in an ever-evolving market. Through a partnership with Generis, CPA members will be given a 65% discount on registration for this event by signing up via our website.

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