NEW EVENT! Cutting-edge Trends for Every Industry at PACK EXPO Southeast
Discover packaging & processing solutions for all industries at the all-new PACK EXPO Southeast in Atlanta, GA, March 10-12, 2025
LAST CHANCE! Register ASAP for $30

Flexibility Leads Co-packer to a Decade of Success

As Bullseye Packaging celebrates its 10-year anniversary at its location in Calgary, Alberta.The co-packer claims flexibility and an eye on customer needs has led to its success.

Bullseye Packaging celebrates its 10-year anniversary at its location in Calgary, Alberta
Bullseye Packaging celebrates its 10-year anniversary at its location in Calgary, Alberta

Bullseye Packaging Services, founded by Stephen Peters 15 years ago in Chilliwack, British Columbia, began with the intent to fill a gap in secondary co-packing services for the food and beverage industry in Western Canada, later opening a second location in Calgary, Alberta, in 2013.

Stephen Peters, president and founder of Bullseye Packaging Services.Stephen Peters, president and founder of Bullseye Packaging Services.Specializing in mixed packs, variety packs, and pallet displays, they operate in the liquor industry, handling beers, RTDs, and non-alcoholic beverages. Bullseye, audited for food safety and licensed for liquor and food handling, extends its services to retail and B2B segments, including clean non-food items like those of a customer selling business technology solutions & active lifestyle consumer technology products.

Bullseye works on hundreds of orders per month and several million finished cases in various sizes each year with clients who have been coming to them for over 15 years as well as new clients.

This Canadian co-packer has sought to better serve customer demand and consumer trends by seamlessly combining specialization with versatility and flexibility, and claims it owes its success to these attributes.

Flexibility in variety packs

Rather than turning to automated systems, Bullseye relies on a dedicated and well-trained workforce.Rather than turning to automated systems, Bullseye relies on a dedicated and well-trained workforce.Rather than turning to automated systems, Bullseye relies on a dedicated and well-trained workforce. Eira Braun-Labossiere, customer care leader at Bullseye, says this allows the co-packer to handle variety packs faster as there is no machine changeover time to hold the process. “There’s a strong focus on training line managers to ensure the transition process between projects goes smoothly,” she says.

Bullseye works with a range of pack sizes in a variety of carton types, which can have any mix of drink flavors under a single SKU. Variety beverage packs can also include non-edible objects, such as a beanbag toss game incorporated into a beer carton, packs of socks and gloves, and more. The co-packer also works with many variety pack beverage products that are placed into trays and require bundle wrapping.Eira Braun-Labossiere, customer care leader at Bullseye Packaging Services.Eira Braun-Labossiere, customer care leader at Bullseye Packaging Services.

E-commerce and services to emerging brands

Other flexible services Bullseye has incorporated are order fulfillment, storage and e-commerce. Bullseye keeps an inventory of hundreds of SKUs of technology products specifically for e-commerce and provides pick and pack fulfilment. The client allows Bullseye access to its e-commerce software and the co-packer gets them ready for UPS pickup.

New e-book on Flexible Packaging
In this e-book, you’ll learn key considerations for vertical and horizontal f/f/s and how to choose between premade bags and an f/f/s system. Plus, discover the pitfalls to avoid on bagging machinery projects.
download
New e-book on Flexible Packaging
INTRODUCING! The Latest Trends for All Industries at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to your production challenges. Don’t miss this extraordinary opportunity for your business!
REGISTER FOR $30!
INTRODUCING! The Latest Trends for All Industries at PACK EXPO Southeast