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Assuring brand loyalty: Make yourself a 'need' rather than a 'want'

Have you noticed how waves of financial success, followed by strife, over time, spell a very unpredictable future for contract packagers? We are no different than any other segment of the packaging industry.

Christopher Nutley
Christopher Nutley

Have you noticed how waves of financial success, followed by strife, over time, spell a very unpredictable future for contract packagers? We are no different than any other segment of the packaging industry.

Budgets are shrinking, costs are rising, and the contractor must maintain a balanced business. But no matter whether you are a contract packager or some other type of packaging product or service provider, through this difficult time, are there ways to position your business to be indispensable? I believe so. It has a lot to do with you being the best at what you do.

Take a close look at consumer packaged goods companies. Too many are failing, most are retracting, a few are simply flat, and a small contingency is growing. On the surface, this landscape does not look promising for contract packaging, which is of great interest to me, because that’s what I do. But look deeper. What lies underneath is where we will find the most important information, and this is only discovered by asking some very difficult questions about your own company. The questions are the same, no matter what area of packaging you’re in. These questions include: Are we adding value? Is our service still relevant? Are we a key component for our customer’s business? Finally, the really scary one: Does our customer need us any longer?

Videos from Universal Labeling Systems, Inc.
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List: Digitalization Companies From PACK EXPO